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Pitney Bowes 2018 Holiday Readiness Guide
Tips & Tricks to Help Merchants Prepare for the Holidays
Pitney Bowes 2018 Holiday Readiness Guide
Tips & Tricks to Help Merchants Prepare for the Holidays
September 25, 2018
As a partner of Pitney Bowes, ConnectShip | iShip has been given an early look at the Pitney Bowes 2018 Holiday Readiness Guide. This guide contains key tips, tricks, dates, best practices, and interesting statistics to help merchants prepare for the upcoming holiday season. Without giving away all the content, here are a few interesting statistics from the guide that stood out to us:

  • Consumers like free Shipping
  • Each year, Pitney Bowes surveys a merchant-base. Interestingly enough, they discovered 86% of US-based consumers would prefer free shipping with a longer delivery time than having to pay for shipping.
    Statistics like this remind us that fully utilizing a true multi-carrier strategy and understanding what items you’re shipping and where you’re shipping them to, enables you to understand even more of your customers’ needs and leverage all carriers.

  • Order status visibility is important
  • The typical consumer looks up the status of his or her order an average of 8 times. Think about that number for a minute. In the era of Amazon, most packages are delivered in 2-3 days. In those 2-3 days, a consumer is looking at their order status 8 times.

    Think about it another way. Retailers have 8 opportunities, about 2 times a day, to engage with their customers after an order comes into their system. These are key opportunities for merchants to re-market or deliver special promotions to customers.

  • Smart shopping on smartphones.
  • Everyone knows that retailers need to go mobile, but did you know there are over 224 million smartphone device owners in the US? 60% of those smart phone users have made an online purchase using their mobile device in the last 6 months. That number is staggering. Retailers need to optimize their websites for the mobile experience or they will miss-out on a huge customer segment and boost in sales.

To find out more ways to plan for the season ahead, learn new marketing and promotional idea to engage with new and existing customers, and ultimately thrive this holiday season, listen in on the Pitney Bowes Holiday Readiness Webinar and download the guide afterwards.

Register and reserve your spot today!

Ben Ocken
Partner Marketing Manager ~ Pitney Bowes
As Partner Marketing Manager for Pitney Bowes, Ben Ocken is responsible for the creation and implementation of the Shipping API partner marketing program. Before joining Pitney Bowes in 2017, Ben was the Partner Account and Programs Manager at marketing automation software company Marketo. Prior to his time with Marketo, Ben spent nearly 9 years with Endicia (a Stamps.com Company) where he worked directly with Endicia's 200-plus partners to drive brand awareness and educate them on Endicia's solutions. Ben graduated from Tulane University with a degree in Marketing and a minor in Latin American studies. He previously worked in the Stanford University Athletic Department.