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Holiday Readiness Guide 2020
Partner Perspectives | Pitney Bowes
Holiday Readiness Guide 2020
Partner Perspectives | Pitney Bowes
December 3, 2020

As a partner of Pitney Bowes, ConnectShip is proud to present the 2020 Pitney Bowes Holiday Readiness Guide. This guide contains key tips, tricks, dates, best practices, and interesting statistics to help merchants during the holiday season and year-round. Without giving away all the content, here are a few topics that stood out to us:


  • Check Your List, Then Check it Again
    Having just experienced the rush of Black Friday, Small Business Saturday, Cyber Monday, and the generous spirit of Giving Tuesday, the guide looks toward our next batch of important dates, such as Green Monday and more. Make sure to check out deadlines for Christmas arrivals and useful tips for merchants online during the holidays! As the guide notes, 47% of consumers plan to buy online, then pick-up in-store (BOPIS) this holiday season, so what is your strategy to meet the need?


  • Best Practices for Post-Holiday Returns
    Creating clear and easy-to-find return instructions/policies was a big focus in the 2020 guide. Based on Pitney Bowes’ research, 39% of shoppers are not satisfied with their returns experience; and 70% of shoppers’ likelihood to buy again is significantly increased if their refund is received in 24 hours. From this feedback, we can see that returns are a big opportunity to retain customers who will buy from your business year after year.


  • COVID-19 Impact on Deliveries and Returns
    It’s no secret that projections for this year’s e-commerce volume have been met and surpassed in many cases. Pitney Bowes and Morning Consult surveyed 2,200 US adults between March and April of this year on purchase behaviors and attitudes. These statistics could inform important actions your business can take to provide a great customer experience. A few interesting statistics: Nearly 50% of consumers surveyed believed their purchase habits have permanently changed due to COVID-19; and less than 1/3 of respondents were tracking their deliveries daily. This gives credibility to free over fast, following the world’s slowed physical travel and increased financial wariness.


  • A Merry and Bright Customer Experience
    The guide reminds us to be prepared for specific calendar surges applicable to the business and industry. Testing incentives like free shipping for orders over $49 is a great way to boost cart conversion. The guide also discusses the important choice between using returns as revenue or a retention tool. As always, make sure your post-purchase offerings are easy to find and follow!



For more insights, deadlines, and keys to success during the holidays and year-round, download the 2020 Pitney Bowes Holiday Readiness Guide at the link below. Here’s to a successful and stress-free holiday!

Pitney Bowes Holiday Readiness Guide 2020



Ben Ocken
Partner Marketing Manager ~ Pitney Bowes
As Partner Marketing Manager for Pitney Bowes, Ben Ocken is responsible for the creation and implementation of the Shipping API partner marketing program. Before joining Pitney Bowes in 2017, Ben was the Partner Account and Programs Manager at marketing automation software company Marketo. Prior to his time with Marketo, Ben spent nearly 9 years with Endicia (a Stamps.com Company) where he worked directly with Endicia's 200-plus partners to drive brand awareness and educate them on Endicia's solutions. Ben graduated from Tulane University with a degree in Marketing and a minor in Latin American studies. He previously worked in the Stanford University Athletic Department.